We are dedicated to bringing more good to people’s lives. Through our social impact investments, we extend this commitment through and beyond our immediate stakeholder groups—customers, employees, agents, investors—so that we can be a force for good in our communities and our world.
From our focus on teen safe driving to helping survivors of domestic abuse gain financial independence and reducing violence in our hometown of Chicago, we’re dedicated to improving the well-being of everyone whose lives we touch. In this way, we help communities thrive.
As the second year running, the Allstate “Reality RidesSM” campaign's purpose is to drive awareness around the dangers of distracted driving. Reality Rides consists of a driving simulator that utilizes a real—but stationary—vehicle equipped with virtual reality technology, including a curved LED television displaying an animated environment that reacts to the driver’s motions. Using the vehicle’s steering wheel, gas and brake pedals, the driver is tasked with driving while also attempting to text, talk on the phone and enter navigation system directions.
These simulations demonstrate the potential consequences distracted drivers could face while on the road. To add impact to the simulation, participants are given traffic “tickets” to reveal potential infractions a driver could receive if the experience happened in real life. After the simulation, participants will have the opportunity to take the Allstate X the TXT® pledge, which promises to not text and drive. In 2013, of the 1,700 people who were surveyed before and after their Reality Rides experience, 73 percent said they learned more about distracted driving after experiencing the simulation, and 83 percent found the program “fun and effective,” which fueled Allstate to continue the efforts in 2014.
Allstate’s X the TXT program encourages teens and their parents to pledge not to text and drive. So far, nearly two million people have made the pledge not to text behind the wheel.
Since its launch in November 2009, X the TXT pledge events, in which teens and parents have added their blue thumbprints—a symbol of their pledge not to text and drive—to large pledge banners, have taken place all over the country. Additionally, more than 190,000 people have taken the pledge online at facebook.com/XtheTXT.
Participants who take the pledge not to text and drive receive thumb bands with the words TXTNG KLLS to wear as a daily reminder of their commitment to keep their thumbs off their phone and their eyes on the road. Family pledge cards are passed out to start conversations about texting and driving at home, and to encourage families to make a commitment to safe, focused driving.
Beginning in 2013, Allstate became one of the leaders of Get In Chicago, an organization dedicated to developing a coordinated plan to improve safety in neighborhoods across the city. Allstate played a key role in this coalition of representatives from local government, business, community groups, faith-based organizations, educational institutions and foundations when we made an early $5 million, multiyear commitment. Our donation will help fund an effort to implement high-impact, research-based strategies to prevent violence, intervene with those at greatest risk, and help make Chicago’s communities safer. We offered support in other ways, as well. Allstate CEO Tom Wilson served as a co-chair of a campaign to raise $50 million from other local companies for Get In Chicago, and our company donated significant staff time and expertise to develop a framework for the organization. The video above gives a brief overview of the program.
Every individual and family deserves the chance to see their dreams come to life. This is the vision The Allstate Foundation has been fighting for since our story began more than 60 years ago, when leaders within Allstate Insurance Company made a formal promise to put the company’s good hands to work.
Now entering its seventh decade, the Foundation has created practical, proven programs for more than a million individuals and families to help them overcome personal challenges and uncertainties—leading to better, safer lives.
The Allstate Foundation supports a range of programs across America. In every case, the Foundation directs resources and support toward areas that fulfill a commitment to helping protect and prepare people.
The Foundation focuses on two signature programs to achieve maximum impact:
“Fifty percent of Allstaters gave money to local charitable causes through the Giving Campaign—a total of nearly $4.5 million.”
Allstate has long provided customers with practical advice on how to protect their homes, their cars and their families from unexpected events. In 2013, The Allstate Foundation enhanced this effort through SaferLives, a program to enable agency owners to engage in ongoing dialogue with consumers and customers on timely and relevant safety topics.
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